Nike Yoga - Women’s Studio - Digital

Columbia E-commerce

The Mandalorian™ |

Columbia Collaboration

We were tasked to tell a footwear story that focused on a new version of a hiking/water shoe for the Spring ‘19 season. The Drainmaker 3D with its open mesh-and-synthetic uppers allow these water-ready shoes to splash it up, then quickly drain and dry.

Skills:

Art Direction, Retail Design inside and out, Storytelling, Concepting, Layout

Credits:

Photography and compositing: Tyler Ashlock and the folks at Swanson Studio

3D Visualization: HereNow Creative

Concept, Art Direction, Layout: Me